[Womoz] Survey Feedback

[Kate Guernsey]

Hi There,

Nice start and thanks for all the work that has been put into this so far.
My Comments:

1b) Yes, optional
2a) I agree with Majken: Get rid of "school" or say "Secondary School;" Get
rid of "freshman" and keep Bachelor == Undergraduate... unless Freshman
means something in International Circles?
2b) should defn be multiple choice
2c) should also have student and unemployed and self-employed
3d) should defn be multiple choice
3e-f) Get rid of 3e (just assume there are issues, otherwise why would we
have this group?) and rephrase 3f to say: "What are the largest issues that
make it difficult for you to contribute to the Mozilla Community?"  Again, I
agree with Majken on this regarding the options.  Really, I think you should
allow this to be free form.  Perhaps give them 3 text fields to enter in
anything they feel.  Then we don't have to project why people aren't
contributing- they will be telling us why they aren't, thus making the
survey very valuable and allowing us to better alleviate their issues.
4a) Perhaps not ask about Mozilla in general but better: "How can WoMoz
better help serve your role in the Mozilla Community?"

Suggestions:

   - We don't ask about Ethnicity.  I think it would be very helpful to
   understand how many minorities, the women minority is comprised of...
   should we focus on getting more Blacks involved? Arabs?  Latinas?  I know
   this is an international survey but just saying "U.S.A." or "France" doesn't
   tell you much about the demographic of women you are serving.
   - It seems all the literature that is sent out is in English, but it may
   be beneficial to ask what other languages are spoken in the community of
   women.  This would be particularly helpful in recruiting other women from
   underrepresented areas/countries, and we could ask multilingual volunteers
   to translate some of the messaging.
   - Consider asking about postal code.  There is also a lot of rich
   information you can gather about lifestyle and quality of life from postal
   codes.  Of course there are some blurred lines, but again, a postal code in
   Louisville, Kentucky vs. New York, New York will tell you whether you are
   reaching only urban females or also rural females.  Or maybe just ask for
   them to identify whether they live in an Urban, suburban, rural, etc
   environment
   - Lastly, I think it's very important to put a summary paragraph before
   the survey that explains why you are collecting this information, what you
   are going to do with it, why it's important, whether the results will be
   available to the community and how long it takes to take the survey.

Best,
Katie

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-- 
Kate Guernsey

Operations and Systems Wizard
Mozilla Foundation
650-903-0800‎ x438
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